In 2022, I took the first step and launched my own travel and entertainment blog, where I began sharing my travel stories, experiences, and cultural learnings with fellow travellers and readers. Through my travel blogs, I aimed to inspire more first-time solo travellers to go out and travel as much as possible. In December 2024, around 2 years later, that spark ("Why isn’t there something affordable and authentic enough?") turned into something bigger. I thought — why not create the kind of Indian souvenirs I always wanted to carry with me? The souvenirs that I always wanted to gift to my friends from abroad during my travels.